Content strategy, writing, and design
One of the unique challenges at Blue Coding was they had little to no website traffic from North America. Most of their website traffic was branded traffic from Latin America where Blue Coding is best known.
We started by running some initial competitor research then moved on to keyword research and mapping. This helped us develop our initial content strategy.
We started our content creation efforts by launching the Outsourcing Oasis podcast then moving some of the content Blue Coding had previously published on Medium to the website.
After that, we began creating content based on our keyword strategy which focused heavily on targeting keywords relating to outsourcing and nearshore development.